User intent is now one of the most pivotal factors in your ability to rank well on search engines like Google. Today, it's more important that your web page addresses the problem a searcher intended to solve than simply carries the keyword the searcher used. It's easy to take keywords for face value, and unfortunately, keywords can have many different meanings beneath the surface. Because the intent behind a search is so important to your ranking potential, you need to be extra careful how you interpret the keywords you target.
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The keywords which are used in the articles or websites are the one which has the highest probability of attracting customers.
The smaller volume phrase is sometimes promising, therefore, a smaller competitor competing for an organic ranking position for a phrase being targeted by major players may not have the budget to compete.
A phrase generating 40,000 monthly searches is likely to be much more promising than a similar phrase generating 4,000 monthly searches.
Using specific names to attract consumers. For instance, “packaging” might have high volume and “buy packaging boxes” might have low search volume, but has extremely high relevance and user intent strength.
Understanding the characteristics and search behaviors of your target audience is important for selecting keywords that will attract the attention of highly qualified prospects.
Long-tail keyword research identifies lower volume phrases with high conversion probability and/or high conversion profitability.
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