SEO competitive analysis involves examining the links, keywords, content, and more of your SEO competitors in order to reverse-engineer the most successful elements of these tactics into your own SEO strategy. Rather than guessing which keywords to target, content to create, or link building, you can instead see what is working for others, and build upon that success. There are many ways to do a competitive analysis for SEO, but the basic principle is to analyze what's working for your competition (keywords, content, links, etc.) and leverage this intelligence to improve your own SEO efforts.
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Before starting SO we have to know who our search competitors actually are. You might know it, but when you dig deeper into the data, it’s not always obvious.
The main aim of competitive keyword analysis is to find the keywords where the competitors rank higher but you don’t.
Content is developed through keyword analysis and by looking at your competitor’s content, and the content of the competitor which earns the more links is suitable for us.
Links are important for ranking and therefore, this analysis is to get you the links that your competitor might have also got.
Using your competitive analysis tool to analyze your competitors’ on-site SEO will give you a veritable goldmine of new information to work with.
Targeting the right keywords is not always enough, you also need to understand the ‘search intent’ of your keywords to build traffic.
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