eCommerce SEO
Hvantage, for over thirteen years, has been providing online store marketing services inclusive of a wide variety of industries, including but not limited to apparel, luxury watches, jewelry, electronics, musical instruments and supplies, medical supplies, bathroom fittings, and many more to our clients. Our eCommerce SEO services team has a track record of delivering results with a great amount of profit for various online retailers. We have a habit of creating unique SEO plans for each online store while keeping in mind the "common" guidelines that our eCommerce SEO services team has used to bring the positive effect of our service over the years while making sure that the ultimate goal of getting your site to earn money is always etched at the back of our minds.
On-page SEO Services: We study your specific eCommerce SEO needs by analyzing each page thoroughly, finding the keyword and aspect of your site before preparing a unique plan of action and making on-site optimization recommendations.
eCommerce SEO Writing/Page Optimization: it is always believed that content is king, and there is no way around that golden rule. Your site will be ranked based upon the content you provide to your users. We make that your site has an interesting, unique, and keyword-rich copy that appeals both to users and search engines alike.
Keyword Analysis: We ensure to study and research your products thoroughly to determine the best set of keywords for your products so that we will research which keywords your competitors are using, and will ensure that each page has the appropriate keyword density.
Product Page Optimization: We will aid you in determining which product pages should be optimized individually, and will focus on the pages with the highest sales volumes. We will also ensure that the relevant link building between category and product pages is carried out, and will make sure that all product images are optimally optimized.
eCommerce Search Engine Optimization: We provide proper SEO for online stores which involves making your entire site well optimized in order to allow the search engines to crawl each page efficiently. This will help us to analyze and modify your basic site architecture to ensure better links, anchor text, and keyword-rich content. Our eCommerce search engine optimization experts will create site maps, robot.txt files, optimized title tags, and meta keywords to ensure the search engines can tell which areas of the site to crawl, and which to omit.
Off-page Services: Our team also ensures that you get the knowledge and complete spectrum of off-page site optimization services, for this, we have detailed it below:
"White Hat" Link Building: whatever strategy you create will be incomplete without a white hat link building program. We take care of this by conducting a link audit on your site and analyzing your inbound links, bank links, and your competitor's backlinks to discover new linking opportunities. We will spend time researching the appropriate sites, directories and forums to submit your site link to, and will develop an all in one link building strategy that will focus on the quality and relevancy of links pointing back to your site, thus ensuring better ranking in the search engines.
Social Media Marketing: Social media marketing has developed over time and now is one of the most recent and popular means used to market your website. Effective social media marketing has the potential to lead to tremendous growth in site visits via updates going "viral", and it is an extremely cost-efficient means of marketing your site. We make sure to establish your brand's presence across all major social media platforms such as Twitter, LinkedIn, Google+, Facebook, YouTube, Digg, etc.
PPC (Pay-Per-Click) Marketing: Our team is well versed in pay per click marketing techniques which makes it easier for us to assist you in figuring out the keywords for your campaign and ensuring you get your money's worth for each click. We have access to most of the pay per click marketing programs out there, including Google Adwords. We will constantly monitor, update and modify your pay per click campaign to increase site visits and click through rates.
Content Marketing (Press Releases, videos, etc): Content marketing is another tried and tested way of building quality links to your website, and is a good way to get new users interested in your site/products. We will write articles, press releases, upload "teaser" videos to YouTube, and blog about your products to spread awareness about your brand and products.
Directory Submissions: We will ensure that we submit your site links/content regularly to the best directories such as Yahoo, DMOZ, etc. which helps you build quality links from the leading sites in your niche.
